01
Research & offer
Product selection, competitor teardown, customer language, pricing and the bundle structure that makes the unit economics work.
Building brands
that actually ship.
Mad Firms builds and operates direct-to-consumer e-commerce brands. We also work alongside founders and operators who want an outside team that runs stores for a living, not one that only talks about it.
Build
Own brands, launched in-house
Run
Acquisition, ops & fulfillment
Advise
For operators & founders
The stack we run on
- Shopify
- WooCommerce
- Stripe
- Meta Ads
- Google Ads
- Klaviyo
What we do
Mad Firms is an operating company. We find products with a clear reason to exist, build the brand and the store around them, drive traffic with paid media, and handle everything from the first order to the last delivery.
Because we run our own brands, the advisory side is grounded in current numbers rather than theory. What we recommend to a client is what we are doing in our own accounts this week.
10+Brands built and operated in-house
4Markets served: US, France, Italy, Germany
48hAverage time from order to dispatch
100%Of our stores run on our own playbook
Most e-commerce advice comes from people who have stopped selling. Ours comes from stores that are open right now.
How a brand goes from idea to shipping
The same three phases whether we are launching one of our own stores or stepping into a client's.
02
Build & launch
Store, checkout, tracking, e-mail flows and the first creative batch. Built once, measured from day one, fixed fast.
03
Scale & operate
Paid media, retention, fulfillment and customer care, run week after week. Growth that survives the second month.
Advisory
Advice from the inside of a store
For founders, brand owners and investors who want an operator's eye on their business. Short engagements with clear scope, or an ongoing seat at the table.
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Store & funnel audit
A line-by-line review of product page, offer, checkout and tracking, with a ranked list of what to change first.
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Paid acquisition
Meta and Google account structure, creative testing cadence and the reporting that tells you whether to scale or stop.
-
Offer & pricing design
Bundles, tiers, gifts and guarantees built around margin, not around what looks generous on a mockup.
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Operations & fulfillment
Payment setup, order flow, logistics hand-off, after-sales and the tooling that keeps a small team from drowning.
Where our brands live
Home & Appliances
Considered purchases with a real price tag: air treatment, laundry, kitchen and cleaning. Long product pages, comparison content and a checkout that earns trust at a higher ticket.
- Air conditioning
- Laundry & dishwashing
- Coffee & kitchen
- Floor care
Higher ticket, higher trustTalk to us
Health & Personal Care
Supplements, grooming and everyday wellness sold on subscription-style bundles. Repeat purchase, review programs and retention flows carry most of the weight here.
- Nutrition & supplements
- Shaving & grooming
- Body care
- Support & recovery
Built for repeat ordersTalk to us
Home & Lifestyle
Garden, sleep, mobility and the objects people buy once they have decided to change something. Visual storytelling, gift offers and seasonal timing matter more than raw price.
- Garden & outdoor
- Baby & sleep
- Urban mobility
- Kitchen textiles
Seasonal & gift-ledTalk to us
Get in touch
Tell us what you are building or what is stuck. We answer every serious message within three business days.